Working at The Herald Journal is something Advertising Director Dave Welsh knows well.
Born and raised in Cache Valley, Welsh joined the paper in 1999 as an inside sales representative at age 19 after graduating high school. Through the years, he’s been promoted and most recently became the newspaper’s ad director in October 2013.
Now the Herald Journal’s parent company, Pioneer News Group, has appointed him general manager beginning Jan. 1, 2016. Welsh will oversee all aspects of The Herald Journal’s operations.
“Cache Valley is where I call home, and The Herald Journal is a big part of that,” Welsh said. “I’m excited for the opportunity to see what we can do for the upcoming years.”
Eric Johnston, chief operating officer for Pioneer News Group, said Welsh is the right person for the new top position.
“We are fortunate to be able to call upon David to take on a greater leadership role at The Herald Journal,” Johnston wrote in a prepared statement.
“Through his time with our company, he has proven himself to be a passionate, creative leader with a true interest in serving our customers in Cache Valley.”
Welsh will replace Mike Starn, who has been president and publisher of The Herald Journal since 2011.
Starting Jan. 1, Starn will retain the title of publisher, but will serve as an adviser to Welsh and work on special projects until July. Beyond that, it’s not clear what Starn’s role will be.
“We’re looking at a new structure to take us into these new challenging times,” Starn said.
Starn also praised Welsh’s leadership abilities.
“There’s no doubt digital is becoming a larger and larger part of our operation, and Dave’s forte is conveying messages and content electronically,” Starn said. “He’s going to be able to lead our company in these new challenging times with the ability he has. I’m very excited about what that is and what that means for this company, and I’m happy to be here for the transition into the new digital age.”
Digital content is a subject Welsh expanded on when asked about his vision for The Herald Journal going forward.
“In the future, technology is going to be the main driver of how we shape the things that we do here,” Welsh said. “Our thirst for technology is unwavering, and I don’t see that stopping any time soon.”
Welsh thanked the thousands of readers that connect with The Herald Journal on Facebook, follow the newspaper on Twitter, receive emails and open their front door to welcome the paper into their homes.
“There are hundreds of people that work every day to bring you the news,” Welsh said. “Please remember to say thank you to your carrier that is out before the sun rises. Share the story of your neighbor that our talented journalists and photographers work tirelessly to showcase. And support the many advertisers that you see in the paper.”
The Herald Journal’s circulation is 12,000, printing Tuesday through Sunday.
The Herald Journal’s parent company, Pioneer News Group, is a Seattle-based newspaper chain that owns numerous publications in the western United States. Pioneer News Group also owns three weekly newspapers in the Cache Valley area: The Tremonton Leader, The Preston Citizen and The Montpelier News-Examiner.